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62% of people think high street restaurant food is ‘basic’

By Liam Garrahan , 04-Feb-2016
Last updated on 04-Feb-2016 at 15:54 GMT2016-02-04T15:54:19Z

Image credit: Marchiez / Thinkstock
Image credit: Marchiez / Thinkstock

A survey of 2,000 UK diners has found that 62 per cent think that the food offer in high street restaurant chains is ‘far too basic’.

The research, which was carried out by Raymond Blanc’s Brasserie Blanc restaurant chain, noted that 74 per cent of 18-34 year-olds wished menus in high street restaurant chains were more ‘inspiring’ and their dishes more ‘daring’.

The survey of 2,000 people also discovered that men are more likely to try different types of food than women, with 55 per cent of men saying they would try new dishes compared to 43 per cent of women, and that people from London consider themselves to be the most adventurous (70 per cent) and those from Yorkshire the least.

Parents are key in encouraging their children to be more adventurous with 33 per cent saying that their children had tried liver, 23 per cent have tried sushi, 22 per cent have tried venison, and 3.5 per cent have even tried brains. 72 per cent of respondents said that their parents inspired them to eat more adventurously.

Mark Derry, chief executive of Brasserie Bar Co., said: “Our sales and the findings from this study represent a desire from consumers for more exciting and daring dishes, especially when they eat out.

"Diners are getting increasingly adventurous, particularly the younger audience and, as an industry, we must react to this demand by ensuring we are making these dishes more accessible and at a reasonable price.”

The results follow recent trends that were showcased in the latest Greene King Leisure Spend Tracker report.

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