Accor launches All Seasons budget hotel brand
In the UK, there are already two All Seasons hotels, located in London Leyton and London Southwark Rose. A third hotel in the chain is due to open in London Croydon in autumn 2011.
Accor last week hosted a two-day event in Covent Garden to feature the All Seasons brand and showcase a model hotel room.
In contrast to other budget hotel brands, All Seasons does not follow a consistent style or design. The label brings a “quality guarantee” to customers, explained the group, but each hotel maintains its own character.
However, overall the brand aims to deliver “energy” and “vitality”, said Thomas Dubaere, managing director, Economy Brands, Accor UK and Ireland.
Accor said its All Seasons brand “reinvents the economy hotel”, and is designed to be “warm and welcoming” with “flawless attention to detail” and “quality service”.
The brand also aims to encourage family bookings by offering ‘Family Pack’ deals and designing rooms that can accommodate families together.
All Seasons franchising
Accor currently operates 130 All Seasons hotels around the world, but aims to grow this number to 350 by the end of 2015.
The group plans “dynamic growth” for the brand in the UK, primarily through franchising, it said.
“All Seasons is expected to be one of the fastest growing Accor brands over the next few years,” said the company.
Budget hotel growth
According to a report published earlier this year, the budget hotel sector in the UK is the most dynamic segment of the country's hotel industry.
The Budget Hotels Report 2010 from HotStats and Hotel Analyst, found that a total of 54 new budget hotels were opened last year, creating 5,446 new rooms.
