Restaurants | Hotels | Pubs & Bars

FREE Digital Edition of Restaurant magazine now available to view. Click here for free access!

News

Business
Venues
Events & Awards
People
Trends & Reports
Legislation
New Products
All news

News > Business

Accor to become largest franchiser in Europe

By Chris Druce , 19-May-2010

Related topics: Business

French hotel giant Accor, operator of the Ibis and Novotel brands, aims to become the largest franchiser in Europe

Accor Hospitality will be a 'pure play' hotel company

Accor Hospitality will be a 'pure play' hotel company

French hotel giant Accor, operator of the Ibis and Novotel brands, aims to become the largest franchiser in Europe.

Setting out its goals at an investor day for Accor Hospitality, as the hotel business of the demerged Accor Group will be known, the company revealed plans to adopt the ‘asset light’ model of many of its rivals.

The move will effectively see Accor sell off its hotels and spend the cash generated on sales and marketing, as it moves into a period of growth driven by franchising and management contracts.

Growth target

Accor believes by targeting Europe and high growth areas internationally, such as Asia, it will be able to open between 35,000 and 40,000 new rooms a year.

To reach this objective, 450 of the 1,600 hotels owned or operated under fixed leases at the end of 2009 will undergo a change of ownership structure. Accor expects disposals this year to add €450m (£384m).

Keywords: Novotel, Accor, demerger, Ibis

Copyright - Unless otherwise stated all contents of this web site are © 2013 - William Reed Business Media Ltd - All Rights Reserved - For permission to reproduce any contents of this web site, please email Robert Proctor - Full details for the use of materials on this site can be found in the Terms & Conditions

Related Articles on this topic

Latest news in Business

BigHighlights

Arie van der Spek: Pearls of Wisdom

Arie van der Spek: Pearls of Wisdom

After a long career in the hotel industry, which included a stint with IHG as a chief...
#SocialRestaurant: How to use Twitter effectively

#SocialRestaurant: How to use Twitter effectively

They’re all on it. Big national chains, high-profile chefs and small emerging brands across the UK have...
Business Profile: Kimchee

Business Profile: Kimchee

After the phenomenal success of Holborn’s Kimchee restaurant, Wasabi owner Dong Hyun Kim is bringing Korean food to...
World's 50 Best Restaurants 2013: El Celler de Can Roca video interview

World's 50 Best Restaurants 2013: El Celler de Can Roca video interview

Joan Roca, the co-founder and head chef of El Celler de Can Roca, has told BigHospitality he...
David Connell: Career Profile

David Connell: Career Profile

David Connell is a prime example of good old-fashioned hard work paying off. Having worked at various...

Most Popular News

  1. People on the Move in Hospitality: May 2013
  1. Restaurants hit back at ‘stupid’ EU olive oil law
  1. New British restaurant group snaps up two London sites
  1. Olive oil ban: Refillable jugs and dipping bowls can remain on restaurant tables
  1. Prezzo, Richoux and The Restaurant Group increase shopping centre footprint

Find us on Facebook

Audio & video news

People on the Move in Hospitality: May 2013
#SocialRestaurant: How to use Twitter effectively
World's 50 Best Restaurants 2013: El Celler de Can Roca video interview

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition

Monthly business Magazine of the year

Pub news and property

M&C Report

The Grocer - Grocery retail news

Food manufacturing news

Contact us | About us | Advertise with us | Recommend this Site | Terms & Conditions | Privacy and Cookie Policy | Site map | Feeds

Jobs: Restaurant Jobs | Hotel Jobs | Pub Jobs | Hospitality Jobs

© William Reed Business Media Ltd 2013. All rights reserved. William Reed Business Media Ltd. Registered Office: Broadfield Park, Crawley RH11 9RT
Registered in England N°. 2883992. VAT N°. 644 3073 52.