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Blakes Hotel owner submits plans to open new hotel in Mayfair

By Helen Gilbert , 26-Feb-2016
Last updated on 26-Feb-2016 at 14:40 GMT2016-02-26T14:40:38Z

22 Grosvenor Square could be turned into a boutique hotel
22 Grosvenor Square could be turned into a boutique hotel

The owner of Blakes Hotel in Kensington has submitted a planning application to create a new 30-room boutique hotel close to the US Embassy in Grosvenor Square. 

Proposals for the new hotel, which will span three adjacent buildings dating from the early 20th Century, include an all-day 120-cover Parisian style brasserie and a private members’ club and bar aimed at creative types and local residents. 

The buildings proposed for redevelopment are 22 Grosvenor Square and 43 North Audley Street – both currently offices with planning consent to be jointly developed into a restaurant and six residential apartments – and 1 Lees Place, currently vacant with planning permission for a residential dwelling.

“As ardent appreciators of Mayfair we believe it will be the perfect address for our project; an erudite, elegant and creatively intelligent 30 room hotel,” Navid Mirtorabi, owner of Blakes Hotel said. 

“It will be exquisite and charming as opposed to opulent and arrogant. This spirit will inform the easy, informal all day restaurant. A very contemporary menu will be based around locally sourced organic and biodynamic ingredients. We see it as a social and cultural catalyst. In the tradition of great European art hotels we will create an accessible offer for creative and interesting individuals.”

Anna Farnes, director of estate development at Grosvenor Britain & Ireland said the development would bring visitors, jobs and investment to the area, ‘boosting local retailers’ and ‘creating vibrancy for North Audley Street’.

“Developing a new hotel in Grosvenor Square is part of our long-term strategy to enhance Mayfair as a place to live, work and visit,” she added. 

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