Firebrand Pizza launches in London ahead of possible roll-out

The 42-cover restaurant will be on Lisson Grove near Marylebone Station, and is a joint concept from owners Guy Holmes – owner of restaurant marketing and branding agency Captivate Hospitality ‒ and Bibars Ozdamir, who owned the previous fine-dining restaurant on the site, Ozz.

The group has also confirmed there is “finance in place” for further expansion, once the concept has established itself.

The pizzas will be Neapolitan in style, topped on 72-hour-proved sourdough bases cooked in the wood-fired oven, with “carefully sourced” ingredients. There will also be a selection of starters, salads, and pasta dishes, plus drinks such as cocktails, gin and tonics, a small choice of red and white wines, and craft beer and ciders.

The décor will put the wood-fired oven centre stage, with seats facing the kitchen, alongside exposed brick and parquet table tops, brown leather Chesterfield seating, and industrial bar stools.

Director and co-founder Holmes said: “I have been helping clients launch restaurants for years... now it’s my turn! We’ve paid a lot of attention to get the recipes for the pizzas perfect; we really want to establish ourselves as one of the best pizzerias in London.”