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Inverarity Morton fends of competition to remain drinks supplier to G1 Group

By Emma Eversham , 06-Sep-2012

Drinks distributor Inverarity Morton has won a three-year contract to remain wine supplier to Scottish pub, restaurant and hotel operator the G1 Group. 

Edinburgh-based Inverarity Morton, which invested £400,000 into the business following the merger between Inverarity Vaults and WM Morton a year ago, fought off competition from other merchants to safeguard its nine-year relationship with G1, operator of 180 licensed venues in Scotland. 

Supplier of drinks to more than 2,000 on-trade outlets, principally in Scotland, Inverarity Morton said it was pleased to have kept the contract at Scotland's largest independent leisure operator and was keen to win more business both in Scotland and further afield now the merger was complete.

David Tracey, director of brands and standards at G1 Group, said the training support Inverarity Morton gives to sell its drinks, such as offering WSET courses to clients was one of the reasons it renewed the contract. "The training and service quality Inverarity Morton can deliver will be greatly beneficial to our staff at every level of the organisation," he said.