Hoteliers situated in Liverpool have experienced a record number of bookings in July, beating the record set during the month the city was named European Capital of Culture 2008
Almost 95,000 rooms were booked during July, an 11 per cent rise on 2008 when Liverpool received an influx of tourism following it’s European accolade.
Average occupancy levels also peaked at 75 per cent in July, with weekend occupancy levels reaching 86 per cent.
Lorraine Rogers, chief executive of The Mersey Partnership (TMP), said: “These statistics show the continuing transformation of Liverpool City Region’s Visitor Economy. The fact that the number of bookings for July 2010 was at an all time high shows the progress the City Region has made in promoting itself and offering a first rate and competitive offer to business and leisure visitors.”
Hoteliers performance during July has been attributed to a number of TMP business tourism marketing initiatives, as well as several events such as university graduation ceremonies and the Ricoh Women’s Open Golf at Royal Birkdale.
David Andrews, director of Visitor Economy at TMP, said the new Premier League football season has also driven demand for hotel rooms already.
“The strong demand in July has given us a great springboard into the start of the new Premier League football season,” he said. “Business tourism is also driving demand and the Liberal Democrat Party Conference in September will generate significant business for hotels across the region. Longer term, advance bookings are starting to look the strongest they have since the Capital of Culture year.”
From January to June 2010, Liverpool also saw a 13 per cent increase in the number of rooms booked compared to the same period in 2008, and 17 per cent higher than 2009.