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Luke Johnson merges Ego and Rocket

By Stefan Chomka , 06-Apr-2011

Luke Johnson continues to wield his influence, this time by merging his Mediterranean concept Ego with pizza operator Rocket Restaurants.

The new umbrella company, named 3Sixty Restaurants, will operate eight Egos in the Midlands and the north of England as well as Rocket’s three central London sites.

Johnson hasn’t hung around since acquiring a majority stake in Ego just six months ago and is now chairman of 3Sixty Restaurants, with Ego executive chairman James Horler its chief executive.

Plans are already in place to bring further brands into the group, according to Horler.

It’s a savvy move that sees Johnson return to the pizza market after selling Pizza Express in 1999, and take on the new breed of pizza concepts, including Franco Manca and Pizza East.

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