News > Business

Merlin Entertainments opens Legoland Windsor resort hotel

By Peter Ruddick , 26-Mar-2012
Last updated the 26-Mar-2012 at 10:52 GMT

Related topics: Business, Venues, Hotels

Merlin Entertainments Group last week opened the Legoland Hotel in the Windsor resort after a £25m investment, the newest hotel in its portfolio of venues it operates at theme parks and attractions.

Merlin Entertainments has opened a new resort hotel at Legoland Windsor

Merlin Entertainments has opened a new resort hotel at Legoland Windsor

The 150-bed hotel opened to the public on 17 March and caters for families visiting the Windsor resort as well as business trips, events and conferences.

The venue has become the first Legoland hotel outside Denmark and features over 15m individual bricks in 1,600 Lego models, as well as 6,000 mini figures in the reception area wall. The opening is the latest development of the brand for Merlin Entertainments after opening a new resort in Florida while a new hotel is planned for California.

Growth strategy

Merlin Entertainments, formed in 1999, currently operates six hotels worldwide, three others are also in the UK - two at Alton Towers and one at Chessington. Adding value to the resort brands through other attractions and hotels forms a key part of the strategy for the Poole-based company.

"The development of the Legoland Parks, including adding hotels and second gate attractions to turn them into short break resorts, is a key part of Merlin’s dynamic growth strategy. By the end of this year there will be six Legoland Resorts operating around the globe as the latest opens in Malaysia.  The company is also looking at several other potential Legoland projects including in Japan and South Korea," a Merlin Enterainments spokesperson said.

Corporate

The bedrooms in the Windsor venue are all styled in a Pirate, Kingdom or Adventure theme, however the Lego Suite conference and team-building facility is also an important part of the hotel as the company, which also operates the Sea Life, Madame Tussauds, London Eye, and Warwick Castle attractions, aims to attract both leisure and business customers.

Alongside the heavily brand-themed family offering, the conference facility features a creator suite which hosts up to 320 delegates whilst three other rooms seat between 12 and 35 people.

The corporate offering also features dedicated conference and meetings staff, high speed Wi-Fi, a lounge bar and private dining opportunities.

Food and beverage is covered in the hotel by the Bricks Family Restaurant, which includes interactive elements and a performance and play area, and the Lego Skyline Bar which stays open late.  

The hotel, first announced in August 2010 , was built on a 2.7 acre site at the Windsor resort which opened in 1996.

BigHighlights

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality
Small talk

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality

Michael Warren spent 17 years at Hotel du Vin and Malmaison, helping with the development and expansion...

People on the Move in Hospitality: August 2014

People on the Move in Hospitality: August 2014

We've rounded up some of the latest movers and shakers in the hospitality industry, with the past...

60-Second Skill with Nigel Haworth: finely chopped onion

60-Second Skill with Nigel Haworth: finely chopped onion

Being able to chop finely is an essential skill if you want to make sauces or stocks...

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

At the recent Estrella Damm Gastronomy Congress, chef and restaurateur José Pizarro revealed the method behind a dish full...

Infographic: How to handle angry customers

Infographic: How to handle angry customers

Dealing with angry customers can be one of the most difficult, stressful and challenging parts of working...

Joanne Barratt: Pearls of Wisdom
Pearls of Wisdom

Joanne Barratt: Pearls of Wisdom

QHotels’ group operations manager talks about how important a strong team culture is in maintaining excellent standards...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition