Restaurants | Hotels | Pubs & Bars

FREE Digital Edition of Restaurant magazine now available to view. Click here for free access!

News

Business
Venues
Events & Awards
People
Trends & Reports
Legislation
New Products
All news

News > Business

Pesto plans three more Pesto in the Pub openings

By Peter Ruddick , 21-Feb-2012

Related topics: Business, Venues, Restaurants, Pubs & Bars

Pesto, the Italian restaurant chain founded by La Tasca founder Neil Gatt, is to open three more sites under the Pesto in the Pub concept in the next six months after the first under the brand was successfully opened at a Punch Taverns site in Cheshire last year.

Pesto Italian restaurants opened the first Pesto in the Pub concept in Cabbage Hall, Taporley, Cheshire in November last year with three more due to open in the next six months

Pesto Italian restaurants opened the first Pesto in the Pub concept in Cabbage Hall, Taporley, Cheshire in November last year with three more due to open in the next six months

Pesto in the Pub at the Cabbage Hall in Tarporley, Cheshire, was opened in November 2011 and was the first pub site for the company which also operates four restaurants in the North West and Glasgow.

The concept claims to offer a 'fresh original piattini menu with a selection of real ales in a traditional pub environment'. Although the Cabbage Hall site had traded as a restaurant for a decade before Pesto in the Pub opened the company has overseen a rise in drink trade to 35 per cent of turnover, five per cent stronger than the average for a Pesto restaurant.

Neil Gatt, who founded Spanish tapas chain La Tasca and now runs Pesto with business partner Sara Edwards, said the brand had proved successful.

“We’re absolutely delighted with the Cabbage Hall. This was a bit of an experiment for us but the feedback is excellent – it’s been very well received. Customers at our restaurant in the Trafford Centre tend to want to be in and out quickly. The dwell time at the Cabbage Hall is longer which means spend per head is around £18 to £20 compared to £12 to £15 at our restaurants,” he said.

Big expansion

Pesto said working with Punch Taverns had been very positive and a second Punch venue is among the potential targets for Pesto. The company plans three new pub openings in the first half of 2012 but Gatt said this could just be the beginning for the brand.

 

“Pesto in the Pub is going through a proof of concept stage. We will target opening three more Pesto in the Pub sites in the next six months. If it progresses well we will go flat out on a big expansion,” he said.

The fourth Pesto restaurant was opened in Glasgow in August 2011.

Keywords: Pesto, Pesto in the Pub, Neil Gatt, Italian restaurant, pub restaurant, Cheshire, La Tasca

Copyright - Unless otherwise stated all contents of this web site are © 2013 - William Reed Business Media Ltd - All Rights Reserved - For permission to reproduce any contents of this web site, please email Robert Proctor - Full details for the use of materials on this site can be found in the Terms & Conditions

Related Articles on this topic

Latest news in Business

BigHighlights

Andreas Antona: Pearls of Wisdom

Andreas Antona: Pearls of Wisdom

The chef opened Simpsons in Kenilworth, Warwickshire, more than 20 years ago, relocating the Michelin-starred favourite to Birmingham...
Focus on wine: Sommeliers share their restaurant's top food and wine pairings

Focus on wine: Sommeliers share their restaurant's top food and wine pairings

We've seen which regions are top of the wine list, now to find the food to go...
Business Profile: Kimchee

Business Profile: Kimchee

After the phenomenal success of Holborn’s Kimchee restaurant, Wasabi owner Dong Hyun Kim is bringing Korean food to...
Jonathan Neame: Beer duty cut has given Shepherd Neame confidence to invest in 40 pub projects

Jonathan Neame: Beer duty cut has given Shepherd Neame confidence to invest in 40 pub projects

Jonathan Neame, chief executive of brewer and pubco Shepherd Neame, has revealed the cut in beer duty...
Joseph Kirtley: Career Profile

Joseph Kirtley: Career Profile

American-born Joseph Kirtley started out as a bellboy at Miami Beach's Delano Hotel before climbing the ladder...

Most Popular News

  1. Luminar to unveil new 'blueprint' for its venues with £1m Bristol refurb
  1. Guoman Hotels brand to be 'retired' as Guoman Hotel Management is rebranded as glh.
  1. Craft Guild of Chefs Awards 2013: James Martin wins Special Award
  1. Cattle Grid owners secure first Poulet Rouge site
  1. Boris Johnson gets behind London’s small food businesses

Find us on Facebook

Audio & video news

National Waiters Day: A day in the life of a maître d’ with Paulo de Tarso
Focus on wine: What it takes to be a top sommelier
Hospitality Openings: April/May 2013

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition

Monthly business Magazine of the year

Pub news and property

M&C Report

The Grocer - Grocery retail news

Food manufacturing news

Contact us | About us | Advertise with us | Recommend this Site | Terms & Conditions | Privacy and Cookie Policy | Site map | Feeds

Jobs: Restaurant Jobs | Hotel Jobs | Pub Jobs | Hospitality Jobs

© William Reed Business Media Ltd 2013. All rights reserved. William Reed Business Media Ltd. Registered Office: Broadfield Park, Crawley RH11 9RT
Registered in England N°. 2883992. VAT N°. 644 3073 52.