We've been told to expect an influx of tourists with cash to spend, promised an extension to licensing hours (in Westminster) and warned to improve our customer service standards if we want to succeed.
But how much do you really know about the forthcoming Olympic games, and more importantly what are you going to do when they're on?
All this month, BigHospitality will be providing you with all the tools you'll need to help your restaurant, hotel or pub really make the most of the 2012 Olympics.
From basic, but essential details about games locations and dates to marketing tips and logistical planning, our practical four-part guide will arm you with everything you need to be a winner during London 2012.
