Premier Inn announce new breakfast menu to ensure guests ‘remain satisfied’

The 37-item menu, which has been developed after several months of research, will face direct competition from Travelodge’s new breakfast offering​.

New inclusions range from smoothies and yoghurts, to American-style buttermilk pancakes and bubble and squeak.

A spokesperson for Premier Inn said that the menu is created with the global guest in mind.

“At Premier Inn we are constantly reviewing our offering to ensure that our customers remain satisfied. Many of the changes we make to our product come from customer and team member feedback,” they said.

“Premier Inn caters for people from all over the world and their requirements vary, so to ensure that our guests and walk-in customers have a great start to the day it was important to offer a menu that fulfils as many breakfast desires as possible.”

High demand also prompted the chain to update its menu.

“We know that demand for our breakfasts is there which is why we have invested in this area. With the extra choice now available we hope to see even more sales of our already popular breakfasts.”

The price for the breakfast has risen from £8.75 to £8.99