Conde Nast restaurants will launch as a brand extension of the publisher’s two flagship magazines, primarily in countries where they are published, but also in new and emerging markets in Asia, the Middle East and Latin America.
Potential markets eyed by the group for expansion include Dubai, Singapore, Hong Kong, Bangkok, China, Japan, Korea, Turkey, Brazil and Uruguay. The group said it currently has no plans for UK-based restaurants but will consider further markets in the future.
Based in Hong Kong, the group will be led by Stuart Nielsen, director of restaurants, who joins from Intercontinental Hotels Group.
Jonathan Newhouse, chairman of Conde Nast International, said: “Restaurants are a natural way to extend our brand values and to reach our customers while championing the highest standards of quality. We can do so in our magazine markets and in countries where for one reason or another, we don’t publish.”
Conde Nast currently operates GQ Bar and Vogue Café in Moscow with independent operator Arkady Novikov, who also recently opened Tatler Club with the group.