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Punch hits the road in search of licensees

By Luke Nicholls , 05-Jan-2012

Related topics: Business, Events & Awards, Pubs & Bars

Punch Taverns is driving a recruitment campaign by advertising on the back of trucks to attract potential licensees to run pubs.

Punch Tavern's advertising will appear on the back of Carlsberg dray trucks

Punch Tavern's advertising will appear on the back of Carlsberg dray trucks

The 5,000-strong pub company’s advertising will appear on Carlsberg dray trucks and will tie in with its recently-launched iPhone app.

“We want to attract potential licensees to run pubs all over the country,” said Punch recruitment manager Alyson Swann.

“We are aiming to attract people from a wide range of different backgrounds, including catering and hospitality, small business experience, microbreweries and experienced multiple operators.

“By tying in with our recently launched iPhone app, as well as advertising in regional newspapers and at Punch Roadshows, we aim to attract the best licensees for our core estate of high quality pubs.”

The free Punch Taverns app can be downloaded from iTunes and pub business opportunities with pubs can be found at www.punchpubs.co.uk .

Keywords: pub company, Alyson Swann, licensees, Punch Roadshows, Punch Taverns, Carlsberg, iPhone app

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