News > Business

Stratford's pubs win in London 2012 Olympics as sales double on average

By Emma Eversham , 15-Aug-2012
Last updated the 15-Aug-2012 at 12:50 GMT

Related topics: Business, Venues, Events & Awards, Olympics, Pubs & Bars

Sales in pubs in Stratford doubled on average during the London 2012 Olympics as visitors, volunteers and even athletes decided to celebrate victories and commiserate losses close to the Olympic Park. 

The Railway Tavern in Stratford: one of the hospitality industry's winners during the London 2012 Olympics

The Railway Tavern in Stratford: one of the hospitality industry's winners during the London 2012 Olympics

Loading...

One pub and microbrewery, the Tap East at Westfield Stratford City, even saw sales triple on normal levels during the second week of the tournament. 

The findings came from a visit to Stratford in East London with our sister publication the Publican's Morning Advertiser  (PMA) where we spoke to a handful of publicans in the area about trade following reports that some areas of London had been suffering from a drop in trade since the start of the Games. 

Perhaps unsurprisingly, given their close proximity to the Olympic Park, our interviews with Daniel Barr of Tap East, Craig Pritchard of Town & Country Pub Company's The Goose and Janet Dooner, licensee of The Railway Tavern and author of a daily Olympics blog on the PMA , demonstrate that there were winners within the hospitality industry. 

Listen to this exclusive audio to find out exactly how they coped during the event and their answers to our question about whether the Olympics will leave a lasting legacy for the Great British Pub and the hospitality industry as a whole.

For a video and a trade round-up with more Stratford pubs from The PMA click here.

To read all our articles on the London 2012 Olympics click here .

Back in business: Hospitality property market outlook

Back in business: Hospitality property market outlook

As the new year gets rolling, now is the perfect time for hotels, restaurants...

Digital restaurant: How to extend your reach with online innovations

Digital restaurant: How to extend your reach with online innovations

The likes of social media, online advertising and mobile loyalty apps allow businesses large...

#SocialRestaurant: How to use Twitter effectively

#SocialRestaurant: How to use Twitter effectively

They’re all on it. Big national chains, high-profile chefs and small emerging brands across...

Dietary requirements: Terre à Terre’s top tips

Dietary requirements: Terre à Terre’s top tips

In the third part of our Dietary Requirements special feature, BigHospitality takes a trip...

How to become a hotel manager: Masterclass with Glion

How to become a hotel manager: Masterclass with Glion

What skills do you need to be a hotel manager? Following a special media...

Budget 2013: What it really means for your hospitality business

Budget 2013: What it really means for your hospitality business

Now the dust has settled on George Osborne's fourth Budget speech, the race is...

UK pub industry pledges more than 400 work placements in just one week

UK pub industry pledges more than 400 work placements in just one week

Long hours, unskilled work and few career development opportunities: the hospitality industry, and pubs...

UK team 'disappointed' by ninth place at the World Pastry Cup

UK team 'disappointed' by ninth place at the World Pastry Cup

Martin Chiffers, president of the UK's Coupe du Monde de la Pâtisserie club, has described...

Every hospitality business must make job creation pledge, says Ufi Ibrahim

Every hospitality business must make job creation pledge, says Ufi Ibrahim

Ufi Ibrahim has told hospitality businesses across the UK that they must ‘walk the...

How to market your hospitality business better using photo and video

How to market your hospitality business better using photo and video

A picture might tell a thousand words but getting the right photo and video...

Training for staff retention: Jamie's Italian

Training for staff retention: Jamie's Italian

Staff retention can be greatly improved by providing new recruits with the right training....

VIDEO: National Restaurant Awards 2014

VIDEO: National Restaurant Awards 2014

The National Restaurant Awards 2014 took place in London last week, with the top...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't...

60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires...

Video the future of London dining

The future of London dining

As London's rents continue to climb, restaurateurs are finding innovative ways to open new...

World's 50 Best Restaurants Awards 2014: Top chefs on what it takes to make it on the list

World's 50 Best Restaurants Awards 2014: Top chefs on what it takes to make it on the list

Every year, the World’s 50 Best Restaurants Awards celebrate the best places to eat...

Exclusive interview with MasterChef: The Professionals winner and finalists

Exclusive interview with MasterChef: The Professionals winner and finalists

BigHospitality talks to MasterChef: The Professionals 2013 winner Steven Edwards and finalists Adam Handling...

World's 50 Best Restaurants 2014: Exclusive video interviews with top chefs including Massimo Bottura

World's 50 Best Restaurants 2014: Exclusive video interviews with top chefs including Massimo Bottura

The World’s 50 Best Restaurants Awards 2014 saw Danish restaurant Noma dramatically reclaim the...

Non-alcoholic drinks: How to improve your coffee offering

Non-alcoholic drinks: How to improve your coffee offering

In the final part of our special feature on non-alcoholic drinks, BigHospitality travelled to...

National Apprenticeship Week: The way forward for hospitality

National Apprenticeship Week: The way forward for hospitality

The Mayor of London Boris Johnson got National Apprenticeship Week off to a ‘frying...

BigHighlights

60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires skills and knowledge....

Mark Poynton: Pearls of Wisdom

Mark Poynton: Pearls of Wisdom

The British chef-patron of the Michelin-starred Alimentum and star of Great British Menu Mark Poynton talks about...

Interview with Glendola Leisure's Alexander Salussolia
Small Talk

Alexander Salussolia on Silk & Grain, market niches and nurturing future talent

Managing director of Glendola Leisure Alexander Salussolia joined the company in 1992 as an area manager, before...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't escape, but by...

Hospitality openings: July 2014

Hospitality openings: July 2014

Our latest round of up of the hottest hospitality openings includes Dev Biswal's new Ambrette in Canterbury, Wahaca's...

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Laura Ashley has partnered with the Belsfield Hotel in the Lake District, seeing it undergo a complete...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition