News > Business

Travelodge plunges £84m into London domination plans

By Becky Paskin , 30-Jul-2009

Related topics: Business

Budget hotel chain Travelodge is to expand its London portfolio with a further six properties worth £84m, to make it the largest hotel brand in the capital by 2012

Travelodge will operate 45 hotels in London by 2012

Travelodge will operate 45 hotels in London by 2012

Budget hotel chain Travelodge has announced a £84m expansion plan to make it the largest hotel brand in London by 2012.

 

Travelodge has exchanged six properties in Covent Garden, Ealing, Stratford, Harrow Lyon Road, Harrow Sheridan House and Bromley, consisting of 828 rooms between them.

 

Coupled with the seven hotels currently being constructed, Travelodge will operate 45 hotels (6,482 rooms) in London by the 2012 Olympic Games.

 

Grant Hearn, chief executive of Travelodge, said the hotel brand would have a 1,000-room lead on its competitors by 2012, which would be ‘unassailable.’

 

“We have long stated our aim of being the lead brand in London by the time of the games and we are pleased that this will now be achieved,” he said. “The Olympics is a once in a lifetime opportunity for the tourism industry and we intend to take it with both hands.”

 

The London expansion announcement comes weeks after Travelodge launched a £100m war chest, named Tamesis Capital, to enable the group to’ quickly acquire’ going concern hotels.

BigHighlights

National Restaurateurs’ Dinner 2014: in pictures

National Restaurateurs’ Dinner 2014: in pictures

The 27th National Restaurateurs’ Dinner (NRD) took place at the Dorchester on Tuesday, helping raise over £80,000 for...

Travellers’ Choice: Top 10 UK tourism hotspots

Travellers’ Choice: Top 10 UK tourism hotspots

London is the third-best travel destination in the world, according to TripAdvisor’s sixth annual Travellers’ Choice awards...

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

Whether it was his advice for young chefs, his memories of working with Gordon Ramsay or his...

Business Profile: Ping Pong

Business Profile: Ping Pong

Ping Pong’s change-of-location strategy and design brief move it a step closer to bringing dim sum to...

Development Chef Awards 2014: In Pictures

Development Chef Awards 2014: In Pictures

The Farm Frites Development Chef Awards 2014 took place in London yesterday, recognising and rewarding the best menus, dishes...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition