News > Business

Wake up and smell the coffee: Surveys reveal importance of coffee to restaurants and pubs

By Peter Ruddick , 18-Oct-2012
Last updated the 18-Oct-2012 at 17:26 GMT

Related topics: Business, Venues, People, Trends & Reports, Restaurant Trends, Pub Trends, Restaurants, Pubs & Bars

According to two surveys, hospitality operators are increasingly realising the importance of coffee to their businesses with national pub chains now selling more cups of the beverage than their coffee shop neighbours on the high street.

According to two new surveys pub chains are selling more cups of coffee than coffee shops while customers are increasingly judging a restaurant on the quality of the beverage on offer

According to two new surveys pub chains are selling more cups of coffee than coffee shops while customers are increasingly judging a restaurant on the quality of the beverage on offer

New figures released by the Association of Licensed Multiple Retailers (ALMR) indicate the British pub is now the number one seller in the country of the popular hot drink with 3.6m cups sold in boozers every week.

Meanwhile a survey commissioned by automated coffee machine manufacturer Nespresso reveals a quarter of diners see coffee as so important to a restaurant they wouldn't return somewhere that served them a bad cup.

Discerning

The Nespresso research, which saw ICM Research gauge the thoughts of more than 2,000 UK adults, suggests coffee now plays a significant role in the overall perception of a restaurant.

While 24 per cent would not return somewhere with poor quality coffee, 62 per cent of the management executives surveyed said the product significantly influenced their view of a restaurant.

"The industry needs to be more aware of the changing habits of our guests and understand that people are becoming more and more discerning in their food and drink choices, so of course it is no different with coffee," Phil Howard, head chef and co-owner of Michelin-starred restaurant The Square, argued.

Howard said fellow chefs and restaurateurs ignore their coffee offering at their peril.

"The industry needs to be more aware of the changing habits of our guests and understand that people are becoming more and more discerning in their food and drink choices, so of course it is no different with coffee. As a coffee lover myself, I would be disappointed if, after a great meal out, I was served a terrible coffee."

High street

Commenting on the ALMR figures indicating the growth in coffee sales in the nation's pubs, Kate Nicholls, strategic affairs director at the trade body, said the increase was not just helpful for takings but was a good news story for the industry which pays a great deal in taxation and corporate tax in particular.

"These figures demonstrate why Britain’s pubs and bars are at the healthy heart of local communities. They are not only a great place to socialise with friends or share a meal with family; they are also Britain’s favourite place to grab a coffee."

"We may have imported the American model of coffee shops onto our high streets, but you can’t beat the British pub - and our customers can enjoy their coffee knowing that we pay every penny we should in tax," she added.

BigHospitality recently produced a video from a Restaurant magazine roundtable discussion on how to maximise coffee sales and make the perfect cup of restaurant coffee - you can take a look at the video here.

Related Articles on this topic

BigHighlights

60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires skills and knowledge....

Mark Poynton: Pearls of Wisdom

Mark Poynton: Pearls of Wisdom

The British chef-patron of the Michelin-starred Alimentum and star of Great British Menu Mark Poynton talks about...

Interview with Glendola Leisure's Alexander Salussolia
Small Talk

Alexander Salussolia on Silk & Grain, market niches and nurturing future talent

Managing director of Glendola Leisure Alexander Salussolia joined the company in 1992 as an area manager, before...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't escape, but by...

Hospitality openings: July 2014

Hospitality openings: July 2014

Our latest round of up of the hottest hospitality openings includes Dev Biswal's new Ambrette in Canterbury, Wahaca's...

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Laura Ashley has partnered with the Belsfield Hotel in the Lake District, seeing it undergo a complete...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition