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Zizzi trials breakfast concept with national roll-out planned

By Lorraine Heller , 28-Oct-2010

Related topics: Business, Restaurants

Zizzi will be testing a new breakfast concept at some of its branches, with plans to introduce the new ‘Brunchetta’ menu across all sites next year if it proves to be a success

Sweet pizza will be a first at Zizzi

Sweet pizza will be a first at Zizzi

Zizzi will be testing a new breakfast concept at some of its branches, with plans to introduce the new ‘Brunchetta’ menu across all sites next year if it proves to be a success.

 

The breakfast approach, which is also being tested by rival chain Pizza Express , aims to capture business from mid-morning snackers with mini sweet and savoury pizza bread.

 

“We want Brunchetta to be a really fun, relaxed meal for groups of friends and families, as well as a quick but satisfying option for busy workers,” said Helen Jones, managing director at Zizzi.

 

Five restaurants will be trialling the brunch menu, which will be served from 10am. These are: One New Change, Bluewater, Chelmsford, Maidstone and Leicester Highcross.

 

Menu

 

Zizzi’a Brunchetta menu includes a variety of mini pizza breads – or ‘pizzettes’ – all priced at £3.50. 

 

Three savoury options are available: Fiorentina (spinach, mozzarella, egg); Salsicca (spicy sausage, mozzarella, sun dried tomato); and Pancetta (pancetta, tomato, mozzarella and egg).

 

The brunch menu also marks the first time Zizzi will be offering sweet pizzas, and will start with two new creations: Arancia (pizza topped with honey, pine nuts and orange); and Soldatti Dolce (crispy pizza breaddrizzled with honey and pine nuts and served with a hot chocolate dip).

 

Zizzi will be asking its customers to provide feedback on the brunch concept – particularly the new sweet pizzas – and if Brunchetta is a hit, the menu will be introduced in all 111 restaurants across the UK next year.

Keywords: brunch, zizzi, breakfast, pizza express

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