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itsu debuts delivery app aimed at office workers

By Helen Gilbert , 04-Mar-2016
Last updated on 04-Mar-2016 at 17:54 GMT2016-03-04T17:54:20Z

itsu debuts delivery app aimed at office workers

Healthy eating chain itsu has unveiled an app that enables customers to order hot and cold food deliveries that can be paid for individually or altogether.

Geared towards friends and workmates, itsu [to you] allows groups to collaboratively build a single order and share dishes as well as track the location of their delivery driver on a map.

The meals on wheels service is currently only available in the following London postcodes; SW1, SW8, SE11, SE17 and parts of SE1, however there are plans to widen it out and include evening deliveries from mid-March.

“Everyone is time-poor in the 21st century, especially itsu customers, and often we’re too busy focussing on so much other stuff that food can take a back seat,” explained itsu’s former head of marketing Celeste Tobias-Metcalfe, who is leading the itsu [to you] start-up subsidiary under the itsu brand.

“That’s where food delivery comes in but too often that means unhealthy options. itsu [to you] sets out to change all that by making the whole process of ordering food not just healthy and quick but also fun and social.”

According to Tobias-Metcalfe, the app has ‘massive appeal’ for businesses wanting an inspiring team lunch that will prevent people feeling sluggish in the afternoon as well as ‘groups of friends wanting a break from the usual stodgy delivery options and having a good time while deciding what to share’. 

“Everything about itsu [to you] is designed with the customer at heart,” he added.

The app is powered by MyCheck’s mobile payment and loyalty platform; Google’s Firebase cloud software, and Bringg’s last-mile delivery technology. 

Elsewhere, itsu is continuing its expansion in the North of England with a new opening in Leeds.  The 144 cover restaurant will open on the city’s Commercial Street on 16 March.

The brainchild of Pret a Manger co-founder Julian Metcalfe, itsu has over 60 sites in London and opened its first Manchester venue earlier this year.