BHA calls on hospitality businesses to support VisitEngland’s Holidays at Home campaign

1 commentBy Luke Nicholls , 06-Mar-2012

Related topics: Business, Events & Awards, Tourism, Hotels

The British Hospitality Association (BHA) is urging hospitality businesses across the UK to support VisitEngland’s new campaign – Holidays at Home are GREAT.

The BHA is backing VisitEngland's campaign, which aims to boost domestic business and encourage more home holidays this year

The BHA is backing VisitEngland's campaign, which aims to boost domestic business and encourage more home holidays this year

The campaign, to be launched tomorrow by Culture Secretary Jeremy Hunt MP, aims to boost domestic business and encourage more home holidays this year, with the launch of a new website featuring special deals on hotel stays, meals and other offers from operators.

“The BHA is wholly behind the campaign to boost domestic holidays this year – and, indeed, every year,” said Ufi Ibrahim, chief executive of the BHA.

"We need to use every means to encourage more British people to stay at home and enjoy what Britain has to offer – and the Olympics makes it an ideal year to launch such a campaign.

“Britain offers an incredible range of attractions and with the Olympics in London and other parts of the country, there’s even more reason for people to holiday in this country this year.”

Government backing

The BHA also welcomed the fact that the campaign was all-inclusive, while paying testament to the government for its support for UK tourism including the additional £4m grant to VisitEngland which made the campaign possible.

“The campaign gives operators a new platform on which they can promote any special offer,” added Ibrahim.

“What offers they provide – and when they provide them – is a commercial decision for them but there is no doubt that this pan-UK will give home holidays a huge boost this year and operators should consider taking every advantage of it.

“Offers in the restaurant and attractions sectors widen the scope of the campaign and make it more relevant to even more people.”

1 comment (Comments are now closed)

Dont forget!

I really hope that all concerned look to include the Great British Holiday Parks and Resorts in this campaign? All to often we talk about holidays at hotels and the big attractions and yes I hope they do well in 2012 but why do we seem to ignore the places where millions of British and foreign holiday makers have a fantastic time and indeed an industry that brings hundreds of millions of pounds in to the local economy and the tax man!

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Posted by Darren Cavill
06 March 2012 | 22h41

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