Community Pubs Month aims to increase footfall in pubs, to encourage more publicans to promote new or existing events to attract further trade, and to spread awareness of community pubs throughout the media.
“The real aim of this Month is to give a window of opportunity for hard working publicans to promote any events they have planned in April, and for us at Camra to give them all the help and support in terms of publicity and increased trade,” said Tony Jerome, the organisation’s head of marketing.
“We realise it’s a tough time out there for pubs at the moment – as Camra’s new pub closure figures highlighted last week – and this is why Camra has put a large amount of campaigning funds into this initiative to help pubs market themselves during April.”
Community Pubs Day
Beginning on Monday 2 April with Community Pubs Day, Camra branches across Britain will be organising a wide range of events to promote their local pubs during the month, and will be working in the lead-up to April to ensure the first year for the campaign is a big success.
Pub licensees can order promotional packs direct from Camra, available now. The packs will include campaigning posters, beer mats, leaflets and pump clip crowners.
The dedicated website for the Month – www.communitypubsmonth.org.uk - is geared up to give pubs free publicity through listing any events licensees have planned throughout the month of April. Pubs can also acquire the promotional material from the website.
