Among the attendees were the creators of The Fat Duck’s ground-breaking new ‘Like a Kid in a Sweetshop’ video project, offering an insight into the development process and strategic thinking behind the innovative web experience. Other subjects covered at the Forum included the best ways of harnessing social media for restaurant businesses, the future of mobile marketing and the ever-evolving eating-out experience.
Following the presentations, BigHospitality caught up with some of the speakers to find out why and how restaurants should be using technology to stand out from the crowd.
Sponsors of the event included online marketing experts LiveRES, reservation and point of sale solutions provider QuadraNet and mobile coupon and gift voucher supplier Eagle Eye Solutions. The Fat Duck video extract is courtesy of The Neighbourhood.
Find out more about the Digital Innovation Forum in the July edition of Restaurant magazine , out 4 July.