In the Spotlight > Pub Trends

‘Facebook Factor’ inspires 52% to make travel bookings

By Lorraine Heller , 24-Feb-2011

Related topics: Trends & Reports, Hotel Trends, Restaurant Trends, Pub Trends, Restaurants, Hotels, Pubs & Bars

A new survey has found that the social networking site Facebook has a powerful influence over people’s holiday plans, with over half of users saying that photos on the site inspire them to travel.

Conducted by the travel website Skyscanner, the recent poll emphasises the growing importance of social media in consumer behaviour.

It found that 52 per cent of Facebook users were influenced by their friend’s holiday photos to book a trip to the same place. In addition, the site is being increasingly used to organise group travel, with 46 per cent of respondents reporting that they had planned group trips via Facebook.

Platform for business

“They say a picture is worth a thousand words and here is the proof. Facebook is the perfect platform for two very powerful influencers of travel; a personal recommendation combined with alluring images,” said Sam Baldwin, Skyscanner travel editor.

“From Orlando to Australia, seeing our friends’ adventures can certainly plant a seed that later leads to a trip to somewhere you never previously thought about visiting.”

Over the past few years, the UK hospitality sector has become more aware of the business potential of social media networking sties, such as Facebook and Twitter, which are valued as an extra avenue to engage and communicate with customers.

More information on the use of social media in your business can be found in the BigHospitality feature on online marketing.


60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires skills and knowledge....

Mark Poynton: Pearls of Wisdom

Mark Poynton: Pearls of Wisdom

The British chef-patron of the Michelin-starred Alimentum and star of Great British Menu Mark Poynton talks about...

Interview with Glendola Leisure's Alexander Salussolia
Small Talk

Alexander Salussolia on Silk & Grain, market niches and nurturing future talent

Managing director of Glendola Leisure Alexander Salussolia joined the company in 1992 as an area manager, before...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't escape, but by...

Hospitality openings: July 2014

Hospitality openings: July 2014

Our latest round of up of the hottest hospitality openings includes Dev Biswal's new Ambrette in Canterbury, Wahaca's...

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Laura Ashley has partnered with the Belsfield Hotel in the Lake District, seeing it undergo a complete...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition