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In the Spotlight > Tourism

News in brief

London 2012 Olympics: Jurys Inn launches regional dialect guide for tourists

By Peter Ruddick , 05-Jul-2012

Related topics: Business, Venues, Events & Awards, People, Trends & Reports, Olympics, Tourism, Hotels

Ahead of the Olympic Games in London, budget hotel chain Jurys Inn has launched a regional dialect guide to give to tourists visiting its UK hotels this summer.

As hospitality businesses advance to the London 2012 Olympic Games, Jurys Inn has launched a regional dialect guide for overseas tourists

As hospitality businesses advance to the London 2012 Olympic Games, Jurys Inn has launched a regional dialect guide for overseas tourists

The Jurys Inn regional greetings guides have been compiled from followers of its social media accounts and contains familiar phrases from across Britain. The guide will be available to overseas tourists at all 24 city centre Jurys Inn hotels.

"We are increasingly aware that, for overseas guests in particular, our array of regional accents can sometimes be difficult to grasp," Suzanne Cannon, the marketing manager for Jurys Inn, said. 

"With more tourists than ever expected to visit Britain for the Olympics this summer, we thought it a great opportunity to extend our warm welcome with a helpful guide to our cities’ favourite phrases," she added.

Among the phrases listed in the guides are the various ways to describe tea in different parts of the country including 'brew’ in Lancashire, 'tae’ in Northern Ireland and a cup of 'Rosie Lee’ in London.

Keywords: dialect guide, dialects, languages, multi-lingual, London 2012, Olympics, Olympic Games, London 2012 Olympics, Jurys Inn, tourists, tourism

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