News > New Products

Alliance Online develops mobile site for ordering via smartphones

By Emma Eversham , 26-Oct-2011

Related topics: New Products, Equipment, Technology

Catering equipment and disposables supplier Alliance Online has launched a mobile version of its website to enable customers to browse, order and buy products through their smartphones.

Alliance Online's mobile site can be accessed on all smartphones

Alliance Online's mobile site can be accessed on all smartphones

The mobile site, which has been in development for two years and has undergone 'rigorous testing', is designed to make ordering a range of products, from tea and coffee to tableware and refrigerators, much more convenient for chefs, restaurateurs, publicans and hoteliers while on the move or away from a PC.

"It's genuinely easy to use - this was our most important criteria as there is absolutely no point in engaging customers through mobile technology if it is not an enjoyable and rewarding experience for the user," said its inventor Mike Hardman.

"There will be immediate high comfort factor for our regular customers as well as familiar markers that are easily identifiable from other mobile sites for new users. Even better, there is absolutely no additional cost beyond that which you would expect when browsing a website generally."

To access the mobile version, customers should visit allianceonline.co.uk on their smartphones where they will be automatically be redirected to the mobile site.

Products can be viewed and chosen before being added to a shopping basket. For Alliance customers who do not want to pay for items through their phone, there is the option to save a basket of items on your phone, then load them from within the account on the desktop website and complete the process as normal.

BigHighlights

National Restaurateurs’ Dinner 2014: in pictures

National Restaurateurs’ Dinner 2014: in pictures

The 27th National Restaurateurs’ Dinner (NRD) took place at the Dorchester on Tuesday, helping raise over £80,000 for...

Travellers’ Choice: Top 10 UK tourism hotspots

Travellers’ Choice: Top 10 UK tourism hotspots

London is the third-best travel destination in the world, according to TripAdvisor’s sixth annual Travellers’ Choice awards...

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

Whether it was his advice for young chefs, his memories of working with Gordon Ramsay or his...

Business Profile: Ping Pong

Business Profile: Ping Pong

Ping Pong’s change-of-location strategy and design brief move it a step closer to bringing dim sum to...

Development Chef Awards 2014: In Pictures

Development Chef Awards 2014: In Pictures

The Farm Frites Development Chef Awards 2014 took place in London yesterday, recognising and rewarding the best menus, dishes...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition