News > New Products

Burts and Diageo team up to launch Guinness flavoured crisps

By Emma Eversham , 03-Oct-2012

Related topics: New Products, Pubs & Bars, Food

Premium crisp producer Burts Chips has teamed up with drinks producer Diageo to launch Guinness flavoured and branded crisps. 

Burts Guinness crisps follow the launch of flavoured peanuts and cashew nuts

Burts Guinness crisps follow the launch of flavoured peanuts and cashew nuts

Product details: 

Flavour specialists from Guinness have been working closely with the team at Burts Chips for the last six months to devise a flavouring for crisps which will convey the strong, bittersweet flavour of Irish stout. The flavour has been added to Burts' thick cut crisps which are cooked in high oleic sunflower oil. The crisps, which carry Burts and Guinness branding on them, have just been launched in retail and are now being made available to the on-trade. They follow the successful launch of Guinness branded peanuts and cashews in the snack category. 

USP:

Flavoured crisps are huge in the UK and it's not the first time that another brand has added its name to crisps. However, it is the first time that Guinness has lent its flavour and name to crisps and with such strong branding attached and with the obvious link to a drink sold in pubs, the product could be a popular choice when stocked behind the bar. 

Price: 

A 40g packet has an RRP of 75p

Availability: 

The crisps are available to the on-trade this month from usual suppliers. 

Why you should buy it: 

"Guinness is one of the world’s most popular beers, enjoyed all over the globe - and everyone knows that there’s no better combination than a pint and packet of crisps, so a stout flavoured crisp seemed the obvious next step. With both brands currently performing very well and receiving positive consumer feedback this is a chance for to retailers to capitalise on the launch and drive sales,” said Leane Bramhall, marketing director at Burts Chips.

More information:

www.burtschips.com

BigHighlights

National Restaurateurs’ Dinner 2014: in pictures

National Restaurateurs’ Dinner 2014: in pictures

The 27th National Restaurateurs’ Dinner (NRD) took place at the Dorchester on Tuesday, helping raise over £80,000 for...

Travellers’ Choice: Top 10 UK tourism hotspots

Travellers’ Choice: Top 10 UK tourism hotspots

London is the third-best travel destination in the world, according to TripAdvisor’s sixth annual Travellers’ Choice awards...

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

Whether it was his advice for young chefs, his memories of working with Gordon Ramsay or his...

Business Profile: Ping Pong

Business Profile: Ping Pong

Ping Pong’s change-of-location strategy and design brief move it a step closer to bringing dim sum to...

Development Chef Awards 2014: In Pictures

Development Chef Awards 2014: In Pictures

The Farm Frites Development Chef Awards 2014 took place in London yesterday, recognising and rewarding the best menus, dishes...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition