News > New Products

Burts and Diageo team up to launch Guinness flavoured crisps

By Emma Eversham , 03-Oct-2012

Related topics: New Products, Pubs & Bars, Food

Premium crisp producer Burts Chips has teamed up with drinks producer Diageo to launch Guinness flavoured and branded crisps. 

Burts Guinness crisps follow the launch of flavoured peanuts and cashew nuts

Burts Guinness crisps follow the launch of flavoured peanuts and cashew nuts

Product details: 

Flavour specialists from Guinness have been working closely with the team at Burts Chips for the last six months to devise a flavouring for crisps which will convey the strong, bittersweet flavour of Irish stout. The flavour has been added to Burts' thick cut crisps which are cooked in high oleic sunflower oil. The crisps, which carry Burts and Guinness branding on them, have just been launched in retail and are now being made available to the on-trade. They follow the successful launch of Guinness branded peanuts and cashews in the snack category. 


Flavoured crisps are huge in the UK and it's not the first time that another brand has added its name to crisps. However, it is the first time that Guinness has lent its flavour and name to crisps and with such strong branding attached and with the obvious link to a drink sold in pubs, the product could be a popular choice when stocked behind the bar. 


A 40g packet has an RRP of 75p


The crisps are available to the on-trade this month from usual suppliers. 

Why you should buy it: 

"Guinness is one of the world’s most popular beers, enjoyed all over the globe - and everyone knows that there’s no better combination than a pint and packet of crisps, so a stout flavoured crisp seemed the obvious next step. With both brands currently performing very well and receiving positive consumer feedback this is a chance for to retailers to capitalise on the launch and drive sales,” said Leane Bramhall, marketing director at Burts Chips.

More information:


60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires skills and knowledge....

Mark Poynton: Pearls of Wisdom

Mark Poynton: Pearls of Wisdom

The British chef-patron of the Michelin-starred Alimentum and star of Great British Menu Mark Poynton talks about...

Interview with Glendola Leisure's Alexander Salussolia
Small Talk

Alexander Salussolia on Silk & Grain, market niches and nurturing future talent

Managing director of Glendola Leisure Alexander Salussolia joined the company in 1992 as an area manager, before...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't escape, but by...

Hospitality openings: July 2014

Hospitality openings: July 2014

Our latest round of up of the hottest hospitality openings includes Dev Biswal's new Ambrette in Canterbury, Wahaca's...

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Gallery: Belsfield Hotel re-launches with Laura Ashley interiors

Laura Ashley has partnered with the Belsfield Hotel in the Lake District, seeing it undergo a complete...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition