Costa Express launches ‘Marlow’ self-serve coffee

16-Apr-2014 - Last updated on 17-Apr-2014 at 08:31 GMT

Marlow aims to replicate Costa coffee shop quality in self-serve form using fresh milk and ground Costa Mocha Italia beans

Costa Express has launched Marlow, a new type of vending machine which aims to replicate the coffee shop experience in a self-serve form.

Product details:

The Marlow vending machine will allow customers the choice of over 250 different types of coffee, so they can recreate their own favourites from Costa shops.

The machine has also been designed to replicate the experience of a real Costa coffee shop by appealing to all five senses, offering a touch screen experience, the smell of coffee and playing a soundtrack of noise from Costa sites.

The machine has a stylish design; with Italian design house Pininfarina helping Costa to create its look, and uses fresh milk and ground Costa Mocha Italia beans for each drink.

USP:

Marlow is unique in that it is intended to closely mirror the experience found in a Costa coffee shop by appealing to all five senses. Customers can use the interactive touch screen, put together by a team of interactive specialists including gaming experts Atomhawk, to design their perfect coffee.

The machine also imitates the sounds of a bustling Costa coffee shop, and Costa worked with Scentys to have Marlow release a ‘coffee shop aroma’ with smells of Costa Mocha Italia blend coffee, freshly baked goods and hot chocolate.

Availability:

For more information about Marlow visit the website: www.costa.co.uk/marlow

Why you should buy it:

Costa Express’ managing director Scott Martin said: “Marlow aims to completely transform consumers’ perceptions of ‘self-serve coffee’. As Costa’s quality taste has been the Nation’s Favourite for four years running, we’re delighted to be able to offer the quintessential Costa coffee shop experience to customers everywhere, even from the comfort of their office.

“As the world leader in self-serve coffee bars, we have a responsibility to innovate. We’ve partnered with some cutting-edge companies to create Marlow, an industry-leading innovation, and we’re very proud to launch this truly unique offer to the market.”