Farm Frites has given its Traditional Chips range an overhaul for 2009, just in time for National Chip Week.
The rustic style chip, specially developed for UK pubs and restaurants last year, has been made longer with a crispier outside and a fluffier inside.
Farm Frites marketing manager Nic Townsend: “Our new improved Traditional Chips for pubs and restaurants looking for a more retro offering is a premium product at market price, with an irregular ‘homemade’ appearance combined with the convenience of frozen. It crucially also offers consistency for great chips and generous plate coverage every time.
“While the original version was fantastic, after listening to our customers, we realised we could make it even better as part of our mission to create the ‘ultimate chip’. We are confident this will be the big chip attraction for pubs looking for that ‘homemade’ touch in 2009.”
Farm Frites now freeze chills all its chips so they can be stored in two ways: 730 days at -18 degrees celsius or seven days at a maximum temperature of 4 degrees celsius.
Townsend said: “This emerging technology means our chips can be stored at deep-freeze temperatures until required and some or all of the batch can then be thawed as necessary. Essentially, it means are our chips can be fried from frozen or chilled, giving pubs chefs more flexibility in terms of cooking method and storage.”
Cases of Farm Frites Traditional Chips contain six 2.5kg bags and are available nationally.