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Global Boutique Beer range launched by Matthew Clark

By Becky Paskin , 27-Apr-2011

On-trade drinks supplier Matthew Clark has launched a range of Boutique Beers from around the world, featuring fruit, wheat and smoked beers amongst others.

The collection has been launched to help operators make the most of growing consumer interest in niche, global beers.

Kathryn Sheppard, product controller (Beer, Cider & Soft Drinks) at Matthew Clark, said: “The range has been specifically designed to enable outlets to establish a standalone category on a permanent basis or as a trial featuring different beers every month. It is a great way of bringing new consumers into the world beer category, by highlighting new and exciting beers.”

The range is available with personalised POS including table talkers, branded glassware and back bar display units.

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