News > New Products

Hotel marketing software targets local visitors using Twitter

By Becky Paskin , 08-Aug-2011

Related topics: New Products, Technology

A new hotel marketing service enabling operators to directly reach potential guests using Twitter has been launched.

Reach.ly enables hoteliers to find and contact visitors to their area via Twitter

Reach.ly enables hoteliers to find and contact visitors to their area via Twitter

Reach.ly is a social media filtering system that extracts Tweets in which users announce travel plans to particular cities, allowing hoteliers to target them as potential guests and bypass OTA fees.

With travel a consistently popular theme on Twitter, Reach.ly claims that 9 per cent of users that receive a message from a hotel operator follow through and make a booking.

Ernests Stals, chief executive of Reach.ly, said: “Consumers are tremendously responsive to such direct outreach via Twitter. About 20 per cent more respond that they appreciate the direct communication. According to Google, the average online travel shopper visits 22 sites across nine or more sessions prior to making a reservation. But one good direct offer could secure the guest’s booking.”

http://reach.ly

BigHighlights

National Restaurateurs’ Dinner 2014: in pictures

National Restaurateurs’ Dinner 2014: in pictures

The 27th National Restaurateurs’ Dinner (NRD) took place at the Dorchester on Tuesday, helping raise over £80,000 for...

Travellers’ Choice: Top 10 UK tourism hotspots

Travellers’ Choice: Top 10 UK tourism hotspots

London is the third-best travel destination in the world, according to TripAdvisor’s sixth annual Travellers’ Choice awards...

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

Whether it was his advice for young chefs, his memories of working with Gordon Ramsay or his...

Business Profile: Ping Pong

Business Profile: Ping Pong

Ping Pong’s change-of-location strategy and design brief move it a step closer to bringing dim sum to...

Development Chef Awards 2014: In Pictures

Development Chef Awards 2014: In Pictures

The Farm Frites Development Chef Awards 2014 took place in London yesterday, recognising and rewarding the best menus, dishes...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition