A 650g refill pack for caters has been launched as part of the new Kenco Professional range which weighs 85 per cent less compared to the tin provided for trade previously.
Other new developments already available for operators include machine stickers and fascias with the new look Kenco Professional logo.
The relaunch is designed, Kraft Foods says, to reflect Kenco Professional’s three core principles, excellent quality, innovation and sustainability whilst updating the brand and still linking to the Kenco heritage.
Sustainable and ethical
Susan Nash, trade communications manager at Kraft Foods UK, said the relaunch would reflect the fact that the Kenco Professional brand was now seen as more sustainable and ethical and would be the start of new plans for the professional range.
"Our relaunch brings a whole range of benefits for operators, and this is just the start of what promises to be an exciting 2012. We have a number of great plans for the next 12 months to help make a real difference to businesses through excellent quality, innovation and sustainability in every hot beverage offering," she said.
