Hix, whose new 65-cover restaurant and Mark's Bar will open at the Thompson Belgraves hotel this spring, explains how he was attracted by the location and the opportunity to expand his empire without taking a big financial hit.
"It's a good business deal, and we haven't got anything in this part of town," he told Restaurant. "Friends of mine have a restaurant in 60 Thompson, New York, so we know a bit of the inside track. The locals will be a different crowd, more European. People who live in South Kensington, Chelsea and Fulham often come into the West End and, being a bit closer, this will give them another option."
Hix also talks about his new menu, plans for a Shoreditch restaurant - The Tramshed and the London dining scene.
Also in the latest issue: Seven female sommeliers talk about how they are changing perceptions of the role in the industry and helping to increase the younger generation's interest in wine; Peach Pub Company's Hamish Stoddart and Lee Cash talk through their business and the latest software and gadgets for the industry are put under the spotlight in a technology special.
For the latest in nose-to-tail eating, a special report into the use of the humble potato and more, pick up the February issue of Restaurant magazine, out today in branches of WHSmith or subscribe here for the year .
