Restaurants | Hotels | Pubs & Bars

FREE Digital Edition of Restaurant magazine now available to view. Click here for free access!

News

Business
Venues
Events & Awards
People
Trends & Reports
Legislation
New Products
All news

News > New Products

Steelite unveils new Optik tableware range

By Emma Eversham , 13-Feb-2012

Related topics: New Products, Equipment, Design & Furnishings

Tableware specialist Steelite International will unveil its new contoured dining range Optik at Hotelympia later this month.

Optik, contoured tableware took inspiration from new directions in architecture for its design

Optik, contoured tableware took inspiration from new directions in architecture for its design

The new 40-strong range marries a classic style with innovation and is designed to help restaurants, hotels and pubs 'enhance' the food coming out of their kitchens, but which is primarily aimed at fine dining and banqueting venues.

Each piece, from plates and bowls to mugs, cups and saucers, jugs and sauce boats is white and embossed with variations of the same curved design, rather than a completely identical design, which Steelite says adds 'individuality, sophistication and surprise'.

Andrew Klimecki, Steelite International’s head of design and product innovation, said: “We took inspiration from many sources and design trends – from new directions in architecture to technology and our ambition was to create a range which diners would find aspirational and innovative.

“Optik provides a forward-looking, sophisticated platform to provide chef with a creative yet functional partnering tool, to enhance and best present, his creativity and skill.”

First unveiled at Messe Frankfurt's Ambiente last week, Optik will also be on show for the first time in the UK at Hotelympia at London's Excel from 26 February.

www.steelite.com

Keywords: Steelite International, Steelite, Optik, tableware

Copyright - Unless otherwise stated all contents of this web site are © 2013 - William Reed Business Media Ltd - All Rights Reserved - For permission to reproduce any contents of this web site, please email Robert Proctor - Full details for the use of materials on this site can be found in the Terms & Conditions

Related Articles on this topic

Latest news in New Products

Related products & Suppliers

Videos & Audio

Hospitality Guides

BigHighlights

Arie van der Spek: Pearls of Wisdom

Arie van der Spek: Pearls of Wisdom

After a long career in the hotel industry, which included a stint with IHG as a chief...
#SocialRestaurant: How to use Twitter effectively

#SocialRestaurant: How to use Twitter effectively

They’re all on it. Big national chains, high-profile chefs and small emerging brands across the UK have...
Business Profile: Kimchee

Business Profile: Kimchee

After the phenomenal success of Holborn’s Kimchee restaurant, Wasabi owner Dong Hyun Kim is bringing Korean food to...
World's 50 Best Restaurants 2013: El Celler de Can Roca video interview

World's 50 Best Restaurants 2013: El Celler de Can Roca video interview

Joan Roca, the co-founder and head chef of El Celler de Can Roca, has told BigHospitality he...
David Connell: Career Profile

David Connell: Career Profile

David Connell is a prime example of good old-fashioned hard work paying off. Having worked at various...

Most Popular News

  1. People on the Move in Hospitality: May 2013
  1. Restaurants hit back at ‘stupid’ EU olive oil law
  1. BDL and Redefine merger forms UK's largest independent hotel management company
  1. New British restaurant group snaps up two London sites
  1. Olive oil ban: Refillable jugs and dipping bowls can remain on restaurant tables

Find us on Facebook

Audio & video news

People on the Move in Hospitality: May 2013
#SocialRestaurant: How to use Twitter effectively
World's 50 Best Restaurants 2013: El Celler de Can Roca video interview

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition

Monthly business Magazine of the year

Pub news and property

M&C Report

The Grocer - Grocery retail news

Food manufacturing news

Contact us | About us | Advertise with us | Recommend this Site | Terms & Conditions | Privacy and Cookie Policy | Site map | Feeds

Jobs: Restaurant Jobs | Hotel Jobs | Pub Jobs | Hospitality Jobs

© William Reed Business Media Ltd 2013. All rights reserved. William Reed Business Media Ltd. Registered Office: Broadfield Park, Crawley RH11 9RT
Registered in England N°. 2883992. VAT N°. 644 3073 52.