MasterChef judge Gregg Wallace has called on restaurants and pubs to join the Eat Seasonably campaign to capitalise on the public’s growing appetite for seasonal eating.
Wallace is fronting the campaign that aims to introduce more people to the pleasures and benefits of seasonal eating.
Wallace said: “All the top chefs now cook seasonally. You wouldn’t find asparagus on their menus in January or raspberry desserts in December because they’d be too embarrassed to use produce that aren’t locally in season.
“Whatever the top chefs do, everyone else will follow a few years later so now people are starting to expect seasonal items on the menu.”
Real opportunity
Wallace believes there is a real opportunity for the hospitality industry to get involved in the campaign and celebrate the best of the seasons with their customers.
“Now is the time for businesses to join the growing movement and be seen as leaders in this field,” he said.
A major push from the Eat Seasonably campaign this year is aiming to drive membership and operators can sign up for free at The Partner Map
to gain access to materials, tips and advice.
News > People
Gregg Wallace urges restaurants and pubs to serve seasonal menus
Related topics: People
MasterChef judge Gregg Wallace has called on restaurants and pubs to join the Eat Seasonably campaign to capitalise on the public’s growing appetite for seasonal eating
Greg Wallace
Copyright - Unless otherwise stated all contents of this web site are © 2012 - William Reed Business Media Ltd - All Rights Reserved - For permission to reproduce any contents of this web site, please email Robert Proctor - Full details for the use of materials on this site can be found in the Terms & Conditions
Related Articles on this topic
BigHighlights
  Rick Stein: Pearls of WisdomThe chef and TV presenter runs three seafood restaurants in Cornwall, as well as two fish and... |
 Recruiting and retaining staff: How to develop employees and cut turnover ratesAdvertising in all the right places and whittling down prospective candidates for a job can seem wasted... |
 Lucy Haines: Career ProfileLucy Haines joined London wine tasting venue Vinopolis as managing director earlier this year, following senior commercial... |
  World’s 50 Best Restaurants 2012: Were three British restaurants enough?With only three UK restaurants on the list at Monday night’s World’s 50 Best Restaurants awards, BigHospitality... |
 IDEAS FROM YOUR PEERSThe Queen's Diamond Jubilee Special: What's your business doing?To celebrate The Queen's Diamond Jubilee next month, BigHospitality has spoken to restaurants, hotels, pubs and bars... |