News > People

Hilton's 'strong' brand pulls group through 2009

By Emma Eversham , 08-Dec-2009

Related topics: People, Hotels

Hilton's area president Europe, Simon Vincent says the hotel group's strong brand and sales and marketing efforts have helped it survive a challenging 2009

Simon Vincent area president  Europe at Hilton

Simon Vincent area president Europe at Hilton

Hilton's area president for Europe, Simon Vincent says the hotel group's strong brand and sales and marketing efforts have helped it survive a challenging 2009.

 

Speaking at the Arena Christmas lunch at the Mandarin Oriental Hotel in London yesterday, Vincent said the company had gone 'pretty aggressively' into sales and marketing in a bid to boost its market share during the recession.

 

"Two thirds of our hotels have grown in market share and a lot of that is down to sales and marketing effort," he said.

 

Consolidation

 

Vincent said he expected the first half of 2010 to be 'pretty tough' with corporate trade still anticipated to be slow and inflationary pressures 'a big concern'. However he said the group would be looking at consolidation across Europe and thought that smaller hotel groups could look to join Hilton next year.

 

"I think there are going to be opportunities to take smaller or independent chains into Hilton and we are optimistic overall," he said.

 

The hotel chief, who joined Hilton in 2007 from online travel company Opodo, said Hilton had opened 330 hotels globally in 2009 and currently had 57 deals signed for new hotels.

 

Following yesterday's news that November was a bumper month for London's hoteliers with revpar up 10 per cent, Vincent also said it confirmed the capital was 'leading the recovery' for Europe in the hotel market.

BigHighlights

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality
Small talk

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality

Michael Warren spent 17 years at Hotel du Vin and Malmaison, helping with the development and expansion...

People on the Move in Hospitality: August 2014

People on the Move in Hospitality: August 2014

We've rounded up some of the latest movers and shakers in the hospitality industry, with the past...

60-Second Skill with Nigel Haworth: finely chopped onion

60-Second Skill with Nigel Haworth: finely chopped onion

Being able to chop finely is an essential skill if you want to make sauces or stocks...

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

At the recent Estrella Damm Gastronomy Congress, chef and restaurateur José Pizarro revealed the method behind a dish full...

Infographic: How to handle angry customers

Infographic: How to handle angry customers

Dealing with angry customers can be one of the most difficult, stressful and challenging parts of working...

Joanne Barratt: Pearls of Wisdom
Pearls of Wisdom

Joanne Barratt: Pearls of Wisdom

QHotels’ group operations manager talks about how important a strong team culture is in maintaining excellent standards...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition