Hi-Life Dining Club has appointed Paul Hodgson, the man responsible for launching OK! magazine in the UK, its new managing director.
Hodgson, who has worked for Trinity Mirror, The Economist and Associated Newspapers as well as OK! magazine`s owner Northern & Shell, has been appointed to help grow the club, which gives 2-for-1 deals to its 100,000 members at 3,000 partner restaurants.
He said: “I’m a keen diner myself but the hospitality industry is new to me and I look forward to bringing fresh commercial and strategic insight to the organisation.
“Of course, these are challenging times for all businesses but with our credit crunch beating 2-for-1 dining offer, Hi-Life is in a particularly strong position to achieve growth in the months and years ahead.”
Over the next year, Hodgson said he plans to work with the current Hi-Life team to develop the business and boost its profile nationally.
He said: “I will be bringing my experience of subscription marketing, recruitment and retention and strategic commercial development to the new role."
Hi-Life, which celebrates its 25th anniversary this year, recruited one new partner restaurant a day last year and says it expects to double that figure this year.