Accor, the world’s leading hotel operator and the market leader in Europe, has appointed Thomas Dubaere as managing director for UK and Ireland, with immediate effect.
Dubaere has worked for Accor for over 22 years, most recently as managing director budget brands Accor UK & Ireland, a position he has held since 2010. During this time he played a key role in the expansion of Accor's budget brands network and helped develop the ibis ‘megabrand’ which will launch in 2012 and see ibis, Etap and all seasons evolve into a three-strong brand of ibis, ibis Styles and ibis budget.
He said: “Accor is now one of the strongest hotel groups in the UK market and I am looking forward to continuing Accor’s ambitious expansion plan to increase our UK presence to 300 hotels by 2015. 2012 will be a busy and exciting year for Accor with the roll out of our new ibis brand and a strong development pipeline."
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