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Aspall relaunches its Mulled Cyder for Christmas

By Emma Eversham , 14-Nov-2011

Suffolk-based cider producer Aspall is relaunching its Mulled Cyder in time for Christmas with new branded hot drinks third-of-a-pint bar glasses also available to serve it in.

Available on draught from now until the end of January, the 4.7 per cent ABV Mulled Cyder is designed to be served warm with slices of orange.

Sweetened with Cox apple must and blended with rich mulling spices to create a flavour reminiscent of bitter-sweet toffee apples, the drink is deep brown in colour, and has an aroma of citrus fruits and traditional mulled spices such as cinnamon, ginger and clove.

Geoff Bradman, Aspall’s joint managing director, said: “At Aspall we will only ever engage in genuine new product development which drives the category forwards as opposed to repeating what is already on the market. This is reflected in the huge success of our mulled cyder which we first launched four years ago.

“Sales are continuing to rise every year as the product truly captures the imagination of consumers. Last year we sold three times the mulled cyder volumes of 2009 and had to make two additional batches during the season. With the growing list of on-trade customers who sell the product, we are now forecasting that this year’s volumes will be treble those sold last year."

Aspall has launched two new products in the last few months: Aspall Imperial Cyder was launched in July and is an 8.2 per cent ABV vintage cyder designed to sit at the top of the premium cyder category. Aspall Lady Jennifer’s was launched in August and is a 4 per cent ABV crisp light cyder created to provide a more accessible, lighter and more premium alternative to fruit and pear competitor products.

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