Products > Alcohol

Bowmore reveals redesign and three new additions to Single Malt Whisky range

By Luke Nicholls , 08-Feb-2012
Last updated on 08-Feb-2012 at 10:58 GMT

Related topics: New Products, Alcohol

Bowmore has unveiled brand new packaging and three new additions to its Single Malt Whisky collection.

The three new additions to the collection will be available from March 2012

The three new additions to the collection will be available from March 2012

A refreshed bottle design features a greater level of foiling and gloss embossing, while the three new additions include100 Degrees Proof, Springtide and the limited edition Bowmore 1983.

“We are excited to be taking Bowmore into a new era with this new gift box and bottle design,” said Kirsteen Beeston, head of brands at Morrison Bowmore Distillers. “This has been a key priority focus for us over the past year as we wanted to ensure the design not only better represents the brand’s core values but also develops a stronger, more defined brand personality that consumers can engage with.

“We hope that this exciting change will contribute to our continued growth.”

Bowmore’s recent modifications have also improved the brand’s environmental credentials considerably. The new bottle is made of a lighter weight glass and the new cartons are completely recyclable, all of which significantly reduces the brand’s carbon footprint.

The new small batch release Bowmore 100 Degrees Proof is cask-strength and non-chill filtered; Bowmore Springtide is matured in first-fill Spanish Oloroso sherry casks; and Bowmore 1983 is decanted from a single hogshead cask having matured in No.1 Vaults - the warehouse below sea level.

The three new additions to the collection, which will be available from March 2012. Bowmore’s Single Malt Whisky collection is distributed in the UK by Cellar Trends. For more information, please visit www.bowmore.com .

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