Funkin launches pickle juice

Product details​

Funkin Pickle Juice is a briny, sweet juice from pickled cucumbers that can be used in as a cocktail mixer or served alongside a shot of whiskey. The juice is available to the on-trade in 36cl bottles.

USP: ​

Funkin claims this is the first premium pickle juice designed specifically for the on-trade. Funkin says the juice can help bars and restaurants capitalise on the growing popularity of savoury cocktails and the ‘pickleback serve’ - a shot of whiskey followed by a shot of pickle juice – which originated in bars in New York and has since made its way to UK shores.

Availability:​

For information on how to order, please visit www.funkinPRO.co.uk​​ or call 0207 328 4440

Why you should buy it:​

Funkin CEO Andrew King says: “As innovators in the cocktail industry, we are excited to introduce Funkin Pickle Juice to the UK on-trade. We’ve watched the pickleback trend develop in the US and now we are seeing it being embraced by the trade and consumers in the UK.

“This product provides our customers with a great opportunity to offer a consistent- quality pickleback with speed and accuracy and creatively expand their cocktail menus to capitalise on this savoury trend.”