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Intelligence > Alcohol

London Cocktail Company launches pre-mixed cocktail range

By Emma Eversham , 27-Apr-2012
Last updated on 27-Apr-2012 at 07:37 GMT

Drinks producer London Cocktail Company has enlisted the help of mixologists to create a range of pre-mixed cocktails designed for outlets without the resources to make their own. 

The four-strong range is made up of some of the most popular cocktails - Margarita, Mojito, Strawberry Daiquiri and Mai Tai - and can be dressed up with ice, herbs and or fruit to serve. 

Each cocktail, which has 11% ABV, comes in a 250ml PET bottle with a wholesale price of about £1.49 each. 

London Cocktail Company will be rolling the products out to pubs and bars in time for this summer's events such as the Queen's Jubilee and the London Olympics. 

A spokesperson for the brand said: "For the on-trade, London Cocktail offers every licensed venue the opportunity to serve a range of cocktails, without needing trained staff or large amounts of wastage; these drinks are ambient and have a 12-month shelf life."

www.LondonCocktail.co.uk

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