Britvic launches new draught dispense proposition with BLIPPAR technology

12-May-2014 - Last updated on 13-May-2014 at 08:35 GMT

Related tags Coca-cola

Britvic's new Pepsi glassware features BLIPPAR technology, which enables consumers to download exclusive content and competitions

Britvic has launched a new range of draught dispense solutions which it claims will improve the consumer experience and increase dwell-time and sales.

Product details:

Britvic's new dispense proposition includes:

Bag-in-Box pack size – Syrups are now available in a new 7-litre, lower yield bag in box which Britvic says will match syrup shelf life to average rate-of-sale, optimising efficiency and reducing product wastage.
Equipment – New flow control technology which will help ensure that customers receive a consistent high-quality drink every time.
New font – Britvic has modernised its family of fonts, with some featuring the latest digital technology designed to increase purchase intent and appeal.
New Pepsi glassware – Created by a leading designer, the glasses enhance carbonation of the liquid and emphasis the ice content in each serve. The glasses are also visually appealing, and feature BLIPPAR technology.

USP:

Britivic is the first soft drinks company to launch ‘BLIPPABLE’ glasses, which use mobile augmented reality and image recognition technology to create a more exciting experience. Customers can download the BLIPPAR app to scan the glasses and download exclusive content and contests, which Britvic hopes will improve the customer experience and increase dwell-time.

Availability:

For more information contact Britvic’s Customer Care helpline on 0845 758 1781.

Why you should buy it:

Nigel Paine, commercial director of Out-of-Home for Britvic, comments: “This is an exciting time for Britvic and represents our long-term commitment to the provision and evolution of draught carbonate soft drinks through sustained investment and continued support for our customers.

“We want to ensure that our customers serve great quality draught soft drinks, driving profits by maintaining the standard of serve and delivering the perfect in-outlet refreshment every time. The new proposition will unlock incremental category growth, while simultaneously improving consumer perception through enhanced experiences, which will in turn improve the bottom line for both large and small operators a like.”