Intelligence > Beverages

Coppa Cocktails launch single-serve ‘mini’ format

By Luke Nicholls , 11-Nov-2011

Toorank Distilleries, which produces Coppa Cocktails, has launched a single-serve format of the drink, available in 150ml bottles.

The new size Coppa Cocktails have been designed for the on-trade, hotel mini-bars, outdoor events, the airline industry, and off-trade consumers.

The original Coppa Cocktails have sold over one million bottles of the 700ml format across Europe since launching earlier this year. Coppa offers a range of 10 vodka, rum and cacacha-based recipes, giving the public a choice of the UK’s most popular cocktails.

The silver cocktail shaker-style bottles create the impression of a handmade drink. With an RRP of £2.49, the pricing provides retailers a gross profit opportunity in the ready-made sector. For the on-trade, the mini Coppa Cocktails reduce the need to invest in a professional cocktail specialist.

The range won awards at the International Wine & Spirits Competition including Best in Class for its Mojito and Bronze medals for the Long Island Iced Tea and Cosmopolitan varieties.

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