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Intelligence > Beverages

Drinks 21 brings Ice Cognac to the UK on-trade

1 commentBy Luke Nicholls , 03-Jul-2012

Premium drinks importer and distributor Drinks21 announced the arrival of Ice Cognac by ABK6 to its growing portfolio of niche, boutique brands.

Product details:

Served in a tumbler over several cubes of ice, Ice Cognac (40 per cent ABV)  features subtle notes of fruits and evolves towards fresh aromas such as zesty lemon sorbet with the coolness of mint. The drink is showcased in a white 70cl bottle with shiny white and golden frieze detail.

USP:

Blended to be savoured specifically on ice, The Cellar Master has carefully prepared Ice Cognac to develop progressively, highlighting the distinct aromas via contact with both ice and water.

Cost:

£40 a bottle

Available:

Ice gognac can be purchased now and is available to the on-trade direct from Drinks21 at www.drinks21.com

Why should you buy it?

Gail Graham, director of Drinks21, said: “Ice Cognac by ABK6 was a natural fit with our eclectic portfolio of drink brands. Increasing numbers of consumers are embarking on a mission to seek out something new, something exciting and something with an interesting story behind it.

“We are able to meet this growing demand with our boutique brands such as Ice Cognac which has already proved extremely popular in other markets.”

Other products on the market:

  • Cognac brand Remy Martin has the IceBoxx, which freezes liquid to -18C to improve the taste and texture of Cognac.
  • Rémy Martin also recently announced a new expression of its VSOP Cognac exclusively for the European market – Rémy Martin Mature Cask Finish.
  • Drinks giant Diageo last year began trials of frozen and layered cocktail system in a small number of UK bars.

1 comment (Comments are now closed)

Ice Cognac is cool

Tried some ice Cognac recently, it was fantastic. The change of taste as the ice cooled the cognac down was a revelation. I am on the lookout for it.

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Posted by steve fry
10 July 2012 | 08h11

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