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Intelligence > Beverages

Fentimans launches cool version of its Traditional Ginger Beer

By Emma Eversham , 29-Mar-2012

Premium soft drinks manufacturer Fentimans has launched a cool version of its Traditional Ginger Beer to appeal to those wanting a less fiery-flavoured drink. 

The new addition to the soft drink range, called Cool Ginger Beer, is available in 275ml servings and has finally been developed for the on and off-trade following positive sampling among consumers last year. 

Fentimans managing director and master brewer, Eldon Robson, said: “We have been developing the idea of producing a ginger beer drink with a different flavour profile to our Traditional Ginger Beer for some time now. Ginger Beer is our most popular drink, and we want to be able to offer an alternative, still using the finest Chinese ginger root but with the final product having a slightly less prominent ginger character, and without losing the three-dimensional flavour profile.

"We sampled the Cool Ginger Beer at some consumer shows last summer, including Chatsworth, Kew Gardens and the Royal Highland Show, and the response was extremely enthusiastic, even among those who are fans of our traditional ginger beer." 

Fentimans Cool Ginger Beer has been botanically brewed, which includes a fermentation period of seven days, and is cooled down without losing the flavour by adding pear juice. 

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