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Intelligence > Beverages

Fentimans launches new range of mixers

By Peter Ruddick , 22-Jun-2012
Last updated on 22-Jun-2012 at 11:40 GMT2012-06-22T11:40:25Z

Premium soft drinks manufacturer Fentimans has launched its new range of mixers for the on trade with the addition of a light tonic and ginger ale to the collection of botanically-brewed drinks. 

Product details:

Following the success of the original mixers from the Northumberland-based company, Fentimans has launched a new range of mixers in a 125ml serving. The range will include the original tonic water and ginger beer, with the addition of a light tonic water and a ginger ale.

The botanically-brewed light tonic water uses 100 per cent natural ingredients including Sicilian lemons. Fentimans advises bartenders to use the products as a mixer with botanic gins and vodkas. The products do not contain artificial sweeteners but the light tonic features a blend of Kaffir lime leaves, cardamom and juniper, with lemongrass extract to enhance the flavour profile. It contains 30 per cent fewer calories than the regular tonic.

The ginger ale has been added to the mixer range to take advantage of the popularity of ginger beer generally and within the Fentimans range. It is designed to be mixed with whisky and has a smooth ginger flavour created by herbal infusions of galangal and cinnamon with a pale colour from the addition of pear juice.

USP:

Although the Fentimans tonic water and ginger beer have been available in mixer bottles, the ginger ale and light tonic water are new additions to the range. The latter is the the world’s first botanically brewed light tonic water.

Cost:

A case of 24 125ml bottles will cost £7.60 to on trade customers excluding VAT and Fentimans expects the mixers to sell in pubs and bars for £1.50 - £2.00.

Availability:

Distribution deals with national wholesalers are still being confirmed however the 125ml bottles will be available to the on trade in cases of 24. More information is available from Fentimans by calling 01434 609 847 or visiting www.fentimans.com .

Extras:

Fentimans has developed presentation boxes and a cocktail menu to accompany the launch of the premium mixer range.

Why should you buy it?

Fentimans MD and master brewer, Eldon Robson, said: "We have been really quite overwhelmed by the response to our tonic water, which people have embraced with an enthusiasm for tonic unseen before! Our European export market has quadrupled as a result, as people are realising that in order to complement a premium spirit, you need a premium tonic. However, some people prefer fewer calories in their tonic."

"What makes Fentimans Tonic Water (both the original and the light versions) unique is that it is botanically brewed, using only natural ingredients."

"Ginger ales now tend to be a little insipid, whereas I recall all those years ago, that ginger ale used to have a more pronounced ginger taste. Fentimans Ginger Ale is a cooler drink than our original fiery Ginger Beer and is the perfect accompaniment to whisky."

Other products on the market:

As well as traditional mixer manufacturers:

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