Koji adds sparkle to soft drink market
Product details
Koji is made with carbonated spring water infused with natural fruit extracts. Lightly sparkling and completely additive free, with no artificial sweeteners, it contains 49 calories a bottle.
Koji is available in 330ml glass bottles in three flavours: Mandarin and Cranberry, Lemon and Ginger and Elderflower and Lime. RRP is £1.50-£2.00.
USP:
Koji is made using a unique production method developed by Future Drinks Company, which is based on a Japanese infusion process. The result is a drink that has less sugar than most juices and doesn’t contain stevia.
Price:
Call 01173 705773 for pricing information
Availability:
Koji is available through Future Drinks directly, and via UK drinks distributor Petty Wood. For sales enquiries, call 01173 705773.
Why you should buy it:
“Koji is a category enhancing proposition; by introducing Koji we aim to add value and choice to the market. We know that within the soft drinks market, the growing segments are adult soft drinks and the bottled water market,” said Future Drinks co-founder Tim Chater.
“It is healthy products that are set to drive growth in the soft drinks category. We are also well positioned to capitalise on the current anti-sugar campaign and with the government proposing to introduce a sugar tax and have the subject high on its health agenda, we are confident that Koji is relevant and will rouse significant interest.”
