Intelligence > Beverages

Kraft Foods makes ‘wholebean instant’ coffee Kenco Millicano available to the trade

By Emma Eversham , 15-May-2012

Kenco Millicano, already launched in retail, is now available to the trade

Kenco Millicano, already launched in retail, is now available to the trade

Kraft Foods has launched its ‘wholebean instant’ coffee Kenco Millicano into the out-of-home sector following the product's success in retail.

The drink, which is ideal for hotels or other businesses in the industry that have free standing vending machines or table-top dispense machines, is a blend of freeze-dried instant coffee and finely-milled roast and ground coffee beans. 

Due to the combination of instant coffee and ground coffee beans, the beverage is said to have a richer taste but has the convenience of an instant. 

Zoe Williams, marketing manager at Kenco Professional, said: “Kenco Millicano offers all the benefits of our standard freeze dried instant coffee: sustainability, quality and convenience that our consumers already love, and adds in more wholebean taste to give a smoother, full bodied mouth feel.  It’s our closest thing to ‘proper’ coffee in an instant.” 

Kenco Millicano will be available to operators in 300g vending bags for use in free standing and table top dispense machines; and comes with a support bundle of branded cups and decals and fascias.  The brand also forms part of the new 12oz Kenco2Go range.

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