But to make the most of the season, operators should be tapping into what summer drinks consumers may be demanding if they want to maximise their profit margins.
From spirits and cocktails to wines, beers and ciders, BigHospitality will be taking a look at what drink trends are likely to rise in popularity over the next few months, as well as the best way to serve them to boost profitability.
We'll be gathering advice and tips from some of the industry's leading experts and manufacturers to help licensees stay ahead of the competition.
Articles in this series can be accessed here throughout the month of May.
