Tetley offers food pairing advice with Mood Infusions range

Product details:​

The teabags come in four blends: Tetley Serenity - an ‘uplifting’ fusion of lemon balm, honey, red clover, elderflower and sarasaparilla root; Tetley Warmth – a ‘comforting’ combination of rooibos, orange blossom, peel and spices, Tetley Calm; a ‘sweet and soothing’ mix of camomile, lemon and liquorice and Tetley Pick Me Up, an ‘energy boosting’ blend of strawberries, cherries, raspberries, apples, hibiscus and poppy flowers.

USP:​

The range can be upsold with food. Tetley Tea Academy has teamed up with nutritionist Jackie Lynch to create a selection of mood inspired food pairings. She advises selling:

• Serenity with a Turkey club sandwich made from wholemeal bread. Turkey contains tryptophan, which is converted by the body into a ‘good mood’ neurotransmitter.
• Tetley Warmth  with Ginger cake; ginger root is commonly used to stimulate the circulation and aid digestion.
• Tetley Calm with a salmon, spinach and avocado salad. Salmon is rich in omega 3 fatty acids, which studies suggest can help manage stress, while avocado and spinach contain good levels of magnesium to help relax the muscles and calm the nervous system. 
• Tetley Pick Me Up with an oat and almond flapjack, a source of complex carbohydrate which provides sustained energy.

Why you should buy it:​

The new range allows caterers to serve the right tea for the right moment. According to Tetley, there is growing demand for fruit and herbal blends – annual sales increased 19 per cent and 15 per cent respectively between September 2012 and September 2013 [Kantar World Panel].